OUR WORK
Good Design Doesn’t Whisper. It Roars.
Finch Computers: Website Refresh
The Challenge Their existing site was aging: unclear navigation, dated look, weak lead flow, and didn't reflect their evolving services. Bounce rate was 68% and average session time under 90 seconds.
Our Strategic Approach We conducted user journey mapping and competitive analysis before redesigning. We modernized the design with a mobile-first approach, restructured content hierarchy based on user behavior data, inserted strategic CTAs at decision points, and added trust elements (customer testimonials, service guarantees, industry credentials). The backend was rebuilt for faster loading and easier content management.
Measurable Results
- 47% increase in organic traffic within 6 months
- 35% reduction in bounce rate (68% to 44%)
- 180% increase in contact form submissions
- 62% faster page load speeds
- Mobile traffic conversion improved by 28%
Kendall Point Lodge: Remote Lodge & Destination Website
The Challenge This remote lodge needed more than a "cabin rental" site. They had to overcome logistics concerns (boat access, transport), showcase their unique value, and make booking feel trustworthy despite their remote location. Previous inquiries often stalled at the "how do I get there?" question.
Our Strategic Approach We developed a comprehensive information architecture with dedicated sections for accommodations, activities, logistics, and booking. Our content strategy emphasized "adventure + comfort" positioning. We created detailed FAQ sections addressing common concerns, implemented visual storytelling through optimized photo galleries, and built transparent cost calculators for transport and packages. Multiple conversion paths were designed for different visitor types (families, fishing groups, corporate retreats).
Measurable Results
- 89% increase in booking inquiries within 4 months
- 52% improvement in inquiry-to-booking conversion rate
- Average session time increased to 4.2 minutes (up from 1.8 minutes)
- 73% of visitors now view multiple pages (previously 31%)
- Peak season bookings increased 41% year-over-year
Prairie HVAC/R: Corporate Website & Service Expansion Build
The Challenge Rapid scaling created chaos. Their service offerings multiplied (industrial refrigeration, controls, alternative energy), but their old site couldn't communicate this expertise clearly. They were losing qualified leads to competitors with more professional digital presence, and their team couldn't update content without developer help.
Our Strategic Approach We architected a modular, scalable site structure allowing easy service additions. Each service vertical received dedicated landing pages with targeted messaging and conversion paths. We implemented a robust CMS for easy content management, showcased flagship projects through detailed case studies, and optimized for both desktop and mobile user experiences. Technical SEO and local search optimization were prioritized for competitive visibility.
Measurable Results
- 156% increase in qualified lead submissions
- 67% improvement in search engine rankings for key service terms
- 43% increase in average project inquiry value
- Site management time reduced by 78% for internal team
- 91% of prospects now complete contact forms (up from 34%)
MarketView Dental: From Zero Digital to SEO Leader
The Challenge Zero meaningful digital presence in a highly competitive local dental market. They were invisible in local searches, had no way to attract new patients online, and competitors dominated the first page of Google for all relevant terms.
Our Strategic Approach We built a comprehensive, service-focused website optimized for local search intent. Every page was crafted around specific dental services and local keywords. We implemented schema markup, optimized Google My Business, built citations across 40+ local directories, and created content targeting patient questions and concerns. Monthly SEO audits and adjustments kept performance climbing.
Measurable Results
- Ranking #1-3 for 12 primary local dental terms within 8 months
- 247% increase in new patient appointments from web
- 89% of local search traffic now comes to their site vs competitors
- 340% growth in Google My Business profile views
- ROI of 420% on digital marketing investment
Cathryn Nykvist: Holistic Healer Website
The Challenge Launching a new practice required balancing scientific credibility with spiritual authenticity. The site needed to educate visitors about complex healing modalities while building trust and presenting extensive content (programs, media, testimonials) without overwhelming users.
Our Strategic Approach We developed a brand-aligned design system emphasizing calm professionalism through carefully chosen typography, color psychology, and white space. Content was strategically structured using progressive disclosure - allowing visitors to dive deeper as trust built. We implemented lead magnets and email capture at strategic points, optimized for different visitor intentions (learning vs booking), and ensured fast loading despite rich media content.
Measurable Results
- 127% increase in consultation bookings within 3 months
- 68% email signup rate from targeted opt-in offers
- Average session time of 6.8 minutes indicates high engagement
- 81% of visitors return within 30 days (exceptional for service sites)
- 92% client satisfaction rate reported in post-launch survey
Ready to Unleash Your Digital Beast?
Let’s build a site that doesn’t just sit pretty, it works, it roars, it gets results!