Own Your
City.
Own Your Market.
When someone searches for a contractor in your city, the businesses in the map pack get the call. Local SEO is how you get there — and stay there. We've been doing it for trades businesses across Canada, the USA, and the Caribbean for 20 years.
The Map Pack Gets
The Call. Every Time.
The three businesses that appear in Google's local map pack capture the majority of clicks for local searches. If you're not in those three spots, you're invisible to clients who are ready to hire right now.
"Electrician near me," "HVAC contractor Winnipeg," "roofing company Calgary" — these aren't browsing searches. They're buying searches. The person typing those words has a job, they have a budget, and they're ready to call the first credible result they find.
Search for your own trade in your own city. If you're not in the top three, someone else is getting those calls. Local SEO is the strategy that puts you there — and the longer you wait, the more entrenched your competitors become.
Unlike paid ads that stop the moment you stop paying, local SEO builds permanent authority in your market. Every review you earn, every citation you build, every piece of local content you publish adds to a foundation that keeps working for you indefinitely.
Despite what you might think, most local contractor markets in Canada, the USA, and the Caribbean haven't been fully locked up by competitors with strong SEO. The right local strategy, applied consistently, can move you into the map pack faster than you'd expect — especially in secondary markets.
Everything It Takes to
Dominate Local Search.
Local SEO isn't one thing — it's a stack of signals that Google uses to decide who shows up in your market. We build all of them.
Complete optimization of your GBP — business description, categories, service areas, photos, posts, Q&A. The single most important local ranking factor, and most businesses leave it half-finished.
Dedicated, keyword-optimized pages for every city, town, and region you serve. Each one built to rank for local searches in that specific area — not generic content with the city name swapped in.
Consistent NAP (name, address, phone) across every major Canadian and North American directory — Yellow Pages, Yelp, Houzz, BBB, industry associations, and more. Consistency is what Google trusts.
A system for consistently generating 5-star Google reviews from your best clients. Reviews are a direct local ranking factor — and the businesses with the most credible reviews win the click.
Blog posts, project case studies, and location-specific content that builds your authority in your market. Content written about real local projects signals to Google that you're genuinely active in the area.
Monthly local rank tracking across your key search terms in every city you serve. You see exactly where you rank, how you're moving, and what it's producing in leads and calls.
Every City.
Every Market.
We build local SEO strategies for trades businesses across Canada, the USA, and the Caribbean. Every market is different — search volume, competition, and keyword patterns all vary. We know them all.
Your GBP Is Your
Local Storefront.
Most contractors set up their Google Business Profile once and never touch it again. That's a mistake. Google rewards active, complete, and consistently updated profiles with higher local rankings.
We fully optimize your GBP and keep it active — regular posts, photo updates, Q&A management, and review responses. A well-managed GBP is one of the strongest local ranking signals Google uses.
- Primary and secondary categories — correctly set for maximum coverage
- Service area configuration — every city and region you work in
- Photo optimization — job site photos, team photos, equipment
- Weekly GBP posts — keeps your profile active and visible
- Review response management — every review acknowledged promptly
Consistent NAP.
Stronger Rankings.
A citation is any mention of your business name, address, and phone number on another website. Google uses citation consistency as a trust signal — the more consistent your NAP is across directories, the more confident Google is that your business is legitimate and local.
For Canadian trades businesses, we build citations across every relevant Canadian and North American directory — including industry-specific ones like ECAM, WCA, MCAM, HRAI, and BuilderHotline that your competitors are almost certainly missing.
- 50+ citations built and verified across major directories
- Industry association directories for added authority
- NAP consistency audit — existing citations cleaned up and corrected
- Canadian-specific directories — Yellow Pages CA, Yelp CA, BBB Canada
- Ongoing monitoring — new citations tracked, errors fixed
How We Get You Into
The Map Pack.
We audit your current local presence — GBP completeness, existing citations, current rankings in your service area, and your top local competitors. Every gap identified upfront.
Full optimization of your Google Business Profile — categories, services, description, photos, service areas. The foundation everything else is built on.
50+ citations built across Canadian and North American directories. NAP consistency verified and corrected across your entire existing footprint.
Service area pages, local project case studies, and GBP posts that signal genuine local activity to Google. Content that ranks and converts.
Monthly local rank tracking, citation monitoring, review management, and GBP maintenance. Local SEO is ongoing — we keep building and protecting your position.
Ready to Own
Your Local Market?
Tell us your city and your trade. We'll show you exactly what it takes to rank in the map pack — and get to work.