Fractional CMO
With the Execution
Already Included.
Most fractional CMOs hand you a strategy deck and a list of vendors to hire. You get a plan, but nobody to run it. Our fractional CMO service includes the strategy and the execution. Brand planning, content creation, social media, SEO, web performance, and reporting. All included. One point of contact. No gaps.
What Is a Fractional CMO?
CMO stands for Chief Marketing Officer, the person responsible for leading a company's marketing strategy. "Fractional" means part-time or contract-based instead of a full-time employee. A fractional CMO gives you experienced marketing leadership on a monthly retainer, without adding a salaried position to your payroll. You get someone who sets the direction, builds the plan, and keeps your marketing moving forward, on a schedule and budget that fits your business.
The problem with most fractional CMO engagements is that they stop at strategy. You get a plan, a brand audit, a quarterly roadmap, and maybe some vendor recommendations. But the actual work, writing the posts, building the graphics, updating the website, implementing SEO fixes, managing the social accounts, still needs to be done by someone else. That usually means hiring an agency or a handful of freelancers on top of the CMO retainer, which adds cost and complexity.
That is the gap our Fractional CMO+ model fills. We provide the strategic direction and we do the work behind it. Content, social media, SEO, web updates, reporting, and performance support are all included in one engagement. No separate vendors. No coordination overhead. One person who builds the plan and executes it. The "+" means the execution is already built in, so you are not paying for strategy that sits in a slide deck waiting for someone to act on it.
Three Options.
One Clear Difference.
Pricing shown as estimated CAD market ranges. Primate CMO+ is priced per company. Portfolio and multi-company engagements are quoted based on scope and number of brands. Contact us for a custom proposal.
Everything a Fractional CMO Delivers.
Plus Everything They Don't.
Positioning, messaging, competitive analysis, and a growth roadmap built for your specific market. Not a templated plan. A strategy built from your actual business, your actual market, and your actual numbers.
Blog posts, service pages, social captions, project highlights, recruitment content, and seasonal campaigns. Written in your brand voice with your industry terminology. No generic freelancer copy.
Ongoing management of Facebook, Instagram, and LinkedIn. Branded graphics, engagement-driven copy, consistent scheduling, and performance tracking. This is the work most fractional CMOs explicitly exclude. We include it.
Not just an audit or a keyword list. On-page optimization, meta data, internal linking, image compression, schema markup, and the technical fixes that actually move rankings. 20 years of trades SEO experience.
Website updates, design improvements, mobile optimization, and technical maintenance. We maintain PageSpeed scores at 95+ and handle Core Web Vitals. When performance issues show up, they get addressed quickly instead of waiting in a developer queue.
Monthly and quarterly reports covering reach, engagement growth, traffic, SEO rankings, PageSpeed, and content output. Board-ready reporting for ownership, leadership teams, and PE investors.
A fractional CMO in Canada typically costs $5,000 to $13,000 per month depending on scope and hours. That covers strategy, planning, and oversight, but usually not the hands-on work. If you want someone to also write the content, manage social media, handle SEO implementation, and maintain the website, those are separate retainers. Adding even two or three of those execution layers can bring the total to $10,000 to $20,000+ per month across multiple vendors. Our program covers the strategy and the execution at $5,000 CAD, with no additional vendors required.
The traditional CMO model creates layers: a strategist, a content agency, a social media freelancer, a web developer, an SEO retainer. Each one needs onboarding, briefing, invoicing, and coordination. Our model eliminates all of that. Strategy, content, social, SEO, web, and reporting all come from the same person who built the plan. Nothing gets lost in translation. Nothing sits in a queue.
Private equity firms acquiring trades companies need to professionalize the brand, standardize marketing across the portfolio, and demonstrate measurable growth without disrupting operations. A typical PE fractional CMO engagement runs $15,000 to $50,000+ per month with execution billed separately. Our program delivers the same scope at $5,000 CAD per company. One vendor. One invoice. Zero onboarding delay.
Fractional CMO Services Built for Companies That Do Real Work
Multi-brand management at scale. Consistent brand, standardized reporting, and measurable growth across every acquisition in the portfolio.
HVAC/R, electrical, mechanical, construction, welding. Fractional CMO services built by someone who has spent 20 years inside your industry.
Unified brand presence across every branch and region. Local relevance with corporate-level consistency and reporting.
Generating revenue but leaving opportunity on the table. Senior marketing leadership and execution without the $200K in-house hire.
From First Call to Active Execution in Days
We learn your business, your buyers, your competitors, and your goals. No templates. A strategy built from your actual market and your actual numbers.
Brand positioning, content calendar, SEO targets, social media plan, and reporting structure. Everything scoped and scheduled before any work begins.
Posts go live. Content gets published. SEO gets implemented. Website gets updated. No waiting for a third-party agency to pick it up.
Monthly performance reports covering reach, engagement, traffic, rankings, and content output. Executive-ready data, not vanity metrics.
Data drives the next cycle. What performs gets amplified. What doesn't gets cut. Continuous improvement, not set-it-and-forget-it marketing.
Fractional CMO for Contractors Across Canada and the USA
Whether you need fractional CMO services for a trades company, marketing leadership for a commercial contractor, or brand management across a PE portfolio, our Fractional CMO+ program delivers strategy and execution in one engagement. No separate agencies. No freelancer coordination. One person who builds the plan and does the work.
With 28 years of experience and 20 years embedded in the trades industry, we understand how commercial and industrial buyers evaluate companies. We know the difference between residential lead generation and commercial brand credibility. We know why a controls division needs different messaging than a service department. That context is built into every post, every page, and every report we deliver.
A traditional fractional CMO engagement in Canada costs $5,000 to $13,000 per month for strategy alone. Add the execution layer, content, social, SEO, web, and reporting, and the total can reach $10,000 to $20,000+ per month across multiple vendors. Our program delivers the same scope at $5,000 CAD per month. One engagement. One invoice. One person who knows your industry and does the work.
If you are evaluating fractional CMO options for a trades business or PE portfolio, contact us for a side-by-side breakdown. We will show you what is included, what is excluded, and where the real cost differences are. No pitch. Just numbers. You can also explore our contractor SEO services and custom website design to see the depth of work behind every engagement.
Get a Side-by-Side
Before You Decide.
Tell us what you are evaluating and we will build you a direct comparison showing scope, cost, and deliverables. Strategy plus execution at a fraction of the traditional CMO model.
No commitment required · Canada · USA · Caribbean · Response within 1 business day