Brand Identity and Logo Design

Brand Identity
and Logo Design
That Wins Trust.

Before anyone reads your pitch, visits your site, or calls your number, they see your brand. Strong brand identity and logo design builds instant credibility. A weak one costs you jobs before you even know you were in the running.

Logo
1
Your Brand
Your Industry · Your City
Colour System
2
Primary
#F97316
Accent
#1E40AF
Highlight
#166534
Neutral
#888888
Typography
3
Heading
Barlow Condensed
Body
Barlow Regular
Clean & readable
20+ Brands Designed
Trades & Industrial Focus
Full File Package Delivered
Web-Ready From Day One
7s
To Form a First Brand Impression
23%
Revenue Lift From Consistent Branding
More Credibility With Pro Visual Identity
You Own Every File We Create
What You Get

Brand Identity and Logo Design A Complete System

Our brand identity and logo design service goes far beyond a single mark. Every project includes a complete brand system with primary logo, light and dark versions, a custom colour system, typography pairing, and the full file package you need to roll out your brand across web, print, and signage.

🔷
Primary Logo

Your primary logo, the combination of icon and wordmark that anchors every touchpoint. Designed to work large on a billboard and small on a business card.

Light and Dark Versions

Full-colour, white, and black versions of every logo. Works on dark backgrounds, light backgrounds, photos, and anywhere else your brand identity appears.

🔲
Icon and Brandmark

A standalone icon that works as a favicon, social media avatar, app icon, and anywhere a square or small-format mark is needed.

🎨
Colour System

A defined primary and secondary colour system with exact HEX, RGB, and CMYK codes, so your colours stay consistent across print, web, and signage.

🖋️
Typography Pairing

Heading and body font selections that match your brand personality, with usage guidelines for headings, subheadings, body copy, and captions.

📁
Full File Package

SVG, PNG (transparent background), PDF, and EPS files, everything your printer, sign maker, web developer, or social media team will ever ask for.

Packages

Brand Identity Packages That Fit Your Stage

Logo Only

You need a professional logo design. Clean, modern, and built to last, without the full brand identity system.

  • Primary logo (horizontal + stacked)
  • Light + dark versions
  • Standalone icon / brandmark
  • SVG, PNG, PDF files
  • Colour system guide
  • Typography selection
  • Brand usage guide
Brand + Web Bundle

New brand identity built into a new website, the most efficient way to launch or relaunch your business with everything aligned from day one.

  • Everything in Full Brand Identity
  • Brand system applied to your website
  • Consistent design across all pages
  • Social media profile graphics
  • Email signature design
  • Best value for new businesses

Contact us for pricing · Every project is scoped to your specific needs

Selected Work

Brand Identity and Logo Design We've Built

We've delivered brand identity and logo design for trades companies, electrical contractors, IT firms, and professional services across Canada, the US, and the Caribbean. A few examples below.

HVAC / Mechanical
Prairie HVAC/R
Winnipeg & Grand Prairie, MB

Industrial and commercial climate control. Brand identity designed to convey reliability and technical authority across digital and print touchpoints, including a 20th anniversary badge.

Logo System
Anniversary Mark
Print & Web
IT / Technology
Finch Computers
Remote, Canada-Wide

Global remote IT services. Brand identity built to communicate trust, technical expertise, and professional reliability, deployable across web, support portals, and marketing materials.

Logo Design
Icon System
Full File Package
Electrical / Clean Energy
Clean Energy Group Ltd
Winnipeg, Manitoba

Commercial and residential electrical contractor focused on clean energy solutions. Brand identity built to communicate reliability and professionalism across digital and social media touchpoints in a competitive Manitoba market.

Brand Identity
Social Media
Web Integration
Our Process

From Brief to Brand in 2 to 3 Weeks

01
Discovery Brief

We learn your business, your clients, your competitors, and your goals. Your brand identity should communicate something specific, we make sure we know what that is before we start.

02
Direction Concepts

We present 2 to 3 distinct logo design directions, not just colour swaps of the same idea. You pick a direction, we refine it.

03
Refinement Rounds

Feedback rounds until the mark is exactly right. No arbitrary revision limits, we work until it's done properly.

04
System Build

Colour system, typography, usage rules, and all logo variants built out consistently. Everything documented so anyone on your team can apply it correctly.

05
File Delivery

Full file package delivered, SVG, PNG, PDF, EPS. Every format you'll ever need, organized and labeled so you can hand them off to anyone.

Brand identity and logo design pairs naturally with our other services. Explore custom web design, social media marketing, our portfolio, or read about web design for contractors. For inspiration on what makes a strong brand, see the Brand New gallery.

Ready to Build

Build Brand Identity
and Logo Design
That Wins Work.

Tell us about your business, what you do, who you serve, and what impression you want to make. We'll take it from there.

No commitment required · Canada · USA · Caribbean · Response within 1 business day